Archive for September 2024
The Only Thing Constant is Change - New Website
I've done quite a bit of work directly for businesses besides my work in television and documentaries. It appears there is a need in the market for well-produced video for business and branding.
I sunsetted the Point of the Spear podcast because I felt I'd achieved what I set out to do. I had only planned to produce it for six months and it turned into three years! All the episodes are still available, however, and there were some truly outstanding author interviews that I enjoyed immensely. So you can still continue to check the podcast out.
But I invite you to visit my company site. I am adding content to it as far as Case Studies, all the time, which I attempt to make informative and valuable. This blog will still continue. It seems to have it's own inertia since I started it back in 2007, when blogs were all the rage. I began it at the request of my film distributor, Inecom, which no longer exists. I invite you to follow me on LinkedIn that is my most active platform.
Follow on LinkedInA Case Study on Using Animation for Branding
"Animation has the most return on investment in conveying a message."
Client: A mid-sized company, Video Law Productions, LLC, based in Boca Raton, FL seeking to stand out in a competitive market and increase brand visibility and engagement on social media.
Challenge:
The e-commerce landscape is crowded, with numerous brands vying for the attention of the same audience. This particular company faced difficulties in differentiating themselves from competitors and explaining the value of their service. Their traditional advertising methods—such as static ads and straightforward product posts—weren’t cutting through the noise, and their social media engagement was stagnant. Although their services were high-quality and priced competitively, they struggled to build a memorable brand that connected emotionally with their audience. The company needed a fresh, creative approach to resonate with potential customers and drive engagement. Learn how we solved the problem here.
Follow on LinkedIn
Using Generative AI Tools in Videos
A fundraising trailer for a WWII veteran's story is not unusual on the surface until you peek under the hood. The veteran is long deceased but we cloned his voice in AI (even his family was stunned) and...Read the rest on my company site.
Follow on LinkedIn
Memories of Being in NYC on 9/11/2001 Twenty-Three Years Later
It started out as a picture perfect, cloudless and warm Tuesday in New York City twenty three years ago today before the events of that day would change the world forever.
9/11 Twenty Three Years Later
I almost did not write this post as I had second thoughts but I felt I wanted to share my memories of a day I will never forget. On 9/11/2001 I was right in the thick of it in a production studio in Manhattan. It was a beautiful cloudless Tuesday which on occasion I can recall as vividly as if it were yesterday.
As I mentioned I was at a TV studio preparing to do The People's Court television show before all hell broke loose. In the control room we watched the mayhem unfold. In fact, I vividly recall watching Channel 4 News in a live report from the World Trade Center area when, during the actual live report, the second plane hit the second tower. The shocked reporter just took off running and so did the cameraman.
Cell phones did not work. Neither did landlines for that matter. The only way I got word to my wife about my situation was sending an email via AOL. Does anyone have AOL anymore? I had no idea if the email would even reach her. Read the rest of the article HERE.
Follow on LinkedIn
